In today’s digital world, it is important to be active on various social media platforms, even more so for the established brands to market their product over the digital media. However, only being present on the digital media is not enough. Brands have to be active from time to time and try to engage their customers. If the presence on digital media is not able to engage customers then the same marketing and promotion campaign feels as noise to the potential customer. Hence, targeting the right people at the right time and with the right content is important. Thus, designing an appropriate strategy is important. Following are the points to be remembered while designing your digital marketing strategy. Get more informations of digital marketing strategy
Search marketing: The first thing that consumers do today is search for information about the product over the internet. According to Fleishman-Hillard report, about 89% consumers search for product information online and about 70% of the purchase decisions begin with an online search. Hence, search engine optimisation (SEO) is an important part of the digital strategy.
Content Optimisation: Content is the most important part of the digital strategy. The content needs to be optimised for different browsers as well as for the mobile devices. The content on your website needs to be original and valuable for the readers. This content needs to be updated regularly for search engine optimisation. Generally, search engines penalize those websites that do not update their content frequently. It is important to write blogs and have them linked to your website. Such back links further help in increasing traffic towards your website.
Social media: Social media is the best thing that could have happened for brands to interact with their customers and also the worst thing. If it is used properly, brands can gain customers insights through the social media and depending on their needs, develop the product. It helps in customer engagement activities also. However, if not used properly, the marketing activities as well as the unanswered queries of the customers, leave a bad impression of the brand on the minds of the current as well as potential customers.
Analytics: Apart from the above steps, analysing your web traffic is very important. Google analytics allows you to know the location of your customer, the websites through which they land to your page, the keywords used to search about your company, etc. With the help of this analysis one can alter one’s strategy based on the insights gained.